At my every trip outside Sarawak, I always make time to enjoy myself at Coffee Beans. Not saying I could not have the same in Kuching as one of their chain outlets is right in the centre of the city but the environment is a bit different as probably due to more people patronizing the outlet or just mainly my mindset of being away from home make it interesting.
The pricing of goods is “real expensive” if you compare with local coffee shop, as high as 15 times. A trip to this place will cost me 5 days of breakfast at local coffee shop. But why I still go? The founders of Coffee Beans in my opinion could have probably thought about the following experiences for their customers;
- Enjoy an exclusive lifestyle
- Freedom of expression & relaxation with friends/family
- Total e-connectivity whilst relaxing
These are what today’s young and modern ones appreciate. Therefore, not only at Coffee Beans have great business growth, we have others like San Francisco and Starbucks are going for the similar experiences.
In my recent holiday with my family in KL, I have brought along my notebook as I know I could still be connected at Coffee Beans whilst relaxing myself through late night. As thought, many “internet kaki” patrons also brought along their notebooks and few were doing business whilst having coffee. Further, these patrons are not only locals as many are foreigners.
As for myself, I am grateful to enjoy this connectivity as I could still catch up on my investments, friends over blog and business with a cup of coffee.
Just experience it, you will know what I share…
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